Give / Get
“From what we get we make a living.From what we give we make a life”.
Arthur Ashe
The Give/Get tool helps us think about and define what our business offer will be to potential partners and what we will expect in return.
Open innovation is all about sharing the risks and rewards of innovation. Long-lasting partnerships are built on mutually satisfactory Give/Get balance. So for any particular Open Innovation Models that we are considering, we should ask:
Once we have done this, we repeat the exercise from a potential partner’s point of view and note any areas of potential disagreement about the Give/Get value equation and refine.
Source: Inspired by WeCreate
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