The 100%Open Innovation Toolkit

“None of us is as strong as all of us."

Welcome to the 100%Open Innovation Toolkit!

Open innovation is becoming more popular because, when done well, it produces leaps in innovation faster and cheaper than when innovating alone. In a networked world it is becoming easier to discover the partners and technologies that we need to grow our businesses. If we look for them.

Characters collaborating graphic
100%Open has designed this toolkit to help you make a success of open innovation, whether this is your first project or whether you’re an experienced practitioner. It synthesises the lessons that we have learned from over 100 programmes since 2006 with organisations as diverse as Procter & Gamble, Orange, LEGO, Oxfam, the UN and even whole industry sectors and countries.

This toolkit covers the whole open innovation journey, from setting a strategy for collaboration to implementing mutually beneficial business models. It helps to make the case for open innovation and shows how to co-create relevant ideas, prototype the best ones and construct strong partnerships. Within large organisations the terms and techniques contained in this toolkit make it easier to communicate about open innovation in a common language and for colleagues and partners to work better together across disciplines and geographies. Together we discover unmet needs, have ideas and grow them into innovations.

You will find instructions for each tool when you download it. You can freely use the 100%Open Innovation Toolkit under a Creative Commons (attributable) licence. In return we’d love to hear back how you have implemented, adapted and added to the tools within your own organisations and projects so please do get in touch via

We wish you productive partnerships and successful open innovating!

The 100%Open Team

The Tools

Where do you want to start?

1 Setting the innovation strategy
2 Finding unmet needs
3 Discovering new ideas
4Building prototypes
5 Developing propositions
6 Making business models

Looking for a specific tool?

The 3 Es

The toolkit follows the three distinct phases of a typical open innovation process, each with two activities. 100%Open calls them Explore, Extract and Exploit.



Set Strategy and Find Insights

In the EXPLORE phase of innovation we learn how to set strategy and uncover real insight. By the end of this phase we should have collaborated to define exactly why we’re innovating and have discovered and agreed some exciting and real unmet needs that demand to be satisfied.

1.Set Strategy

The central tool here is the Open Innovation Manifesto. This provides a strategic rationale and development plan for our open innovation programme.

We could start filling in the Open Innovation Manifesto straight away. However, a key theme and element of the success of this toolkit is collaboration. So we have five other tools that will help us co-create our strategy by getting the involvement of internal stakeholders and team members up-front. Effort expended in this way will save a lot of time later as our colleagues and partners will have already bought in to the project.

Furthermore being open is an attitude as well as a strategy. Widely consulting before we start a project communicates the right signals.

These tools will help us complete an engaging Open Innovation Manifesto.

Colleague Crowd: This tool is a version of a crowdsourcing website that is for including our colleagues in building our strategy.

Vectors: This tool is a graphical representation of our company’s innovation strategy. It shows what we are intending to create and the steps along the way.

Collaboration Styles: Helps assess the collaboration culture of our team, company or partner. The aim is to have a balance of skills across the whole innovation process.

Now you should be ready to write your Open Innovation Manifesto and start changing the world, safe in the knowledge that you will get the support and buy-in you need.

 2.Research Needs

The central tool here is the Unmet Needs Jam. This is a workshop to steer the direction of innovation based on deep insight. Successful innovations satisfy a real and specific user need that is currently not met. Clear unmet needs drive relevant and distinctive ideas.

We use an Unmet Needs Jam with our colleagues and partners (and perhaps users themselves) to review and synthesise all of the research insights we already have plus those that we have gathered using other tools.

Social Listening: This tool is for inhabiting social media to find out what people are saying about the brand, product or category.

Personas creates a realistic persona for whom we are innovating. He or she will be our touchstone throughout the innovation process.

Insight Crowd: A crowdsourcing platform but for insights rather than ideas. We curate and guide discussions and get to know what our consumers think in depth over an extended period.

Unmet Need: This tool helps to uncover a real and specific user need that is currently not met. Clear unmet needs drive relevant and distinctive ideas and successful innovation.



Discover Ideas and Create Prototypes.

In the EXTRACT phase of innovation we learn how to discover new ideas and to create prototypes. By the end of this phase we will have chosen a new set of ideas or answers to our ‘Interesting Question’ and built and evaluated prototypes to test them.

3. Discover new ideas

We recommend two main ways for finding new ideas from the outside world:

The first is the Crowdsourcing Platform.

This tool is to help us hire or design a web-based crowdsourcing platform. These platforms are used to host communities that submit ideas for new products and services in response to specific challenges. In order to run effective challenges it will help to consult the following tools before using the Crowdsourcing Platform.

Challenge Designer: This tool helps us design effective challenges including setting the timescale, deciding on prizes and asking Interesting Questions.

Network Builder: Recruiting relevant and bespoke networks is key to the success of crowdsourcing. This tool takes us though the steps to mobilising the outside world to help us.

Facilitation Guide: Use this guide for effective crowd facilitation. This is a vital and fairly time-consuming part of crowdsourcing so it needs to be done well.

The PPP Filter helps us select the best responses to our crowdsourcing challenge or the best ideas from a Jam session. It involves scoring each idea or proposal for how Practical, Profitable and Pioneering it is.

The second tool for finding new ideas is the Ideas Jam

This is a collaborative style of workshop that deliberately mixes diverse people and disciplines in order to find new powerful hybrid ideas. The following tools helps us design and deliver an effective Ideas Jam.

Collaborative Workshop Practices: The practices will help to communicate the appropriate workshop behaviours that encourage collaboration.

Co-creation techniques: This is a compendium of ideation techniques that involve working with partners or teams.

Sketch Templates: It is very helpful to put flesh on the bones of our ideas by using these. This is the first stage of realisation of an idea and it can be very inspiring to get visual early on in the process.

Storyboard Template is used by designers to help express how an innovation will work in the real world as a series of scenes from a story. In going through this process is will be clear which ideas will make clear propositions and which won’t.

Idea Frame: A neat way of defining what an idea actually is and then recording it for later.

So now we should have chosen a set of new ideas or answers to our ‘Interesting Question’. We will want to check them against the Unmet Need and Open Innovation Manifesto tools. Are we still on strategy? Are our ideas relevant?

4.Make Prototypes

These tools get us to a proven prototype that helps us try out different ideas and choose the best ones.

We find it effective to use a Prototyping Bootcamp to facilitate the rapid prototyping of new products and services in a collaborative environment. There are three tools that feed into such an event.

Blueprint is a method for deciding which elements to prototype first by breaking our new product, service or process down into its constituent parts.

Prototyping Techniques: These six techniques are all we need to prototype our new product, service or process.

Prototype Evaluator This tool is to objectively review the learnings from prototyping an innovation and to record a decision to stop it, carry on or reinvent it.

Service Safari is a technique for experiencing a service, understanding how it works and for thinking how it can be improved.



Develop Propositions and Make Business Models.

The EXPLOIT phase of innovation centres around developing propositions and making business models. By the end of this phase we will have an innovation that is ready for commercialisation.

5. Develop Propositions

We recommend two main ways for turning ideas into propositions that us and our business partners will invest in and take further.

The first is the Proposition Jam. This is a collaborative workshop that helps flesh out a mere idea into a more thought-through new product or service and give it an outline business plan that is worthy of initial investment. We recommend four tools to feed into this Jam:

The Investable Proposition Template is the key tool that asks your team to put a high-level business case and plan behind your idea. In going through this process is will be clear which ideas have potential and which don’t.

Use the Give|Get tool to think about what the offer will be to potential partners.

Open Innovation Models: This tool is to help select the most appropriate business model for our collaboration and to start to think about intellectual property and what each partner will contribute to the open innovation.

The second way to produce a strong collaborative proposition is the Airlock process. It is designed to help us and our Innovation Partners hone our ideas to fit our companies’ needs and to sort out a mutually satisfactory plan for ownership of intellectual property.

The Airlock also makes use of the IP strategy tool. This helps us discuss and agree the appropriate approach to intellectual property, often a key barrier to productive partnerships between firms.

6. Make business models

The Business Model Jam is a final workshop designed to collaboratively build a business model that makes profit from our innovation by creating value for its users.

The following tools are associated with a Business Model Jam:

Business Model Canvas: This tool is for creating a distinctive business model around our innovation.

Online Concept Test: This tool contains rapid and cost-effective techniques for testing the innovation in realistic ways on line.

Open Innovation Metrics: As we are developing and testing our business models it is useful to list the measurements of success in advance.


“Open innovation. Nothing more, nothing less."
100% Open

100%Open is a global agency, based in London, that combines expertise, networks and collaboration tools to work with partners – suppliers, clients or consumers – to co-create new products and services through open innovation.

We combine business acumen with extensive hands-on experience of implementing successful open innovation, together with a desire to connect companies with new people and fresh opportunities.

To find out more about 100%Open, and about our products and services, please click here.

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