Give / Get
“From what we get we make a living.From what we give we make a life”.
Arthur Ashe
EXPLOIT
From what we give we make a life”.
Arthur Ashe
From what we give we make a life”.
Arthur Ashe
Role of this tool
The Give/Get tool helps us think about and define what our business offer will be to potential partners and what we will expect in return.
How do we use it?
Open innovation is all about sharing the risks and rewards of innovation. Long-lasting partnerships are built on mutually satisfactory Give/Get balance. So for any particular Open Innovation Models that we are considering, we should ask:
- What are we going to Give? (e.g. time/resource, licence fees, scale, development, test marketing, brand)
- What are we going to Get? (e.g. exclusivity, novel IP, concept development funding, prototyping, branding)
Once we have done this, we repeat the exercise from a potential partner’s point of view and note any areas of potential disagreement about the Give/Get value equation and refine.
Source: Inspired by WeCreate
Tool
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Worked Example
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